Simplicity Manufacturing Company makes Simplicity lawn mowers. Simplicity is an American company headquartered in Port Washington, Wisconsin where they manufacture lawn and garden equipment under a variety of brands.
The Simplicity company was started by William J. Niederkorn in 1922. It started its operations by manufacturing walk-behind two-wheeled tractors in 1939. The company has undergone many changes ever since.
Simplicity Manufacturing Company is presently owned by Biggs & Stratton.
Early Years
During World War Two, the company altered its lawn and garden equipment production and focused on manufacturing electric fences and surface grinders. The two products were in high demand as a result of the war.
In 1965, Simplicity Manufacturing was bought by Allis Chalmers. Simplicity management, however, purchased it back in 1983. Simplicity went on to buy Middlesworth Company of Greentown, Indiana, US. Middlesworth manufactured zero-turn mowers.
Other developments by Simplicity include building lawn and garden tractors for Rapid, Homelite, Viking, Montgomery Ward, and JCPenney.
Simplicity built and sold Deutz-Allis Lawn & Garden Equipment after AGCO purchased Deutz-Allis from Deutz-Fahr and KHD. Later the name changed from Agco-Allis Lawn & Garden Equipment to AGCO Lawn & Garden Equipment.
Simplicity also built and sold the Massey Ferguson Lawn & Garden Equipment after AGCO bought Massey Ferguson.
The Year 2000 to date
Simplicity bought Ferris Industries, a turf care machinery company based in Munnsville, New York.
In 2002, Simplicity again purchased the Snapper Company and went ahead to begin building the Allis-Chalmers Lawn & Garden Equipment in 2009
In 2004, Briggs & Stratton bought Simplicity Manufacturing Company and still owns the company up to this date. Briggs & Stratton is based in Milwaukee, Wisconsin, US. The two companies are mower builders.
Some of the products that Briggs & Stratton manufacturers and markets include:
• Briggs & Stratton®
• Simplicity®
• Snapper®
• Ferris®
• Vanguard®
• Allmand®
• Billy Goat®
• Murray®
• Branco®
• Victa®
Simplicity Products
Simplicity products have stood the test of time. Since 1937, Simplicity manufacturing company has established itself as a strong force in residential lawn mowers and tractors. Due to durable and premium products, it has gained a strong reputation because of its loyal clientele.
The superior cutting edge of Simplicity mowers is the uniqueness of the deck design.
Simplicity has two styles of mowers:
1. Riding tractors
2. Zero turns
Simplicity riding tractors offer a typical picture of who Simplicity is. From its inception, Simplicity has established itself as the leader in tractor builders. It was not until 2000 that Simplicity began producing zero turns that run on suspension.
Products by Simplicity
Some Simplicity products are:
• Regent™ Lawn Tractor
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• Broadmoor™ Lawn Tractor
• Citation® XT Zero Turn Mower
• Prestige™ Garden Tractor
• Legacy® XL Subcompact Garden Tractor
• Cobalt LE Zero Turn Mower
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Popular Features Found On Simplicity Mowers
- Durability
Simplicity mowers are durable. Homeowners have continually relied on simplicity for their superiority in the way they are constructed. Compared to many others in the industry, Simplicity comes first.
- Best cutting mower
Simplicity mower blades have incomparably best cut quality among available mowers in the market. The efficiency of the mowers can be attributed to the rollers at the back of their mowers.
- Superior Mower Features
Simplicity mowers have premium features such as whistles and bells. Additionally, their power steering, push-button start, and electric height of cut are superior features uncommon in other mowers.
- Reliable Power
Simplicity products are known for their dependable power. Their mowers have reliable starting engines, durable components that together help provide power during tough mowing sessions.
- Comfort
Simplicity mowers have varied types of suspension on their zero turn and riding tractors mowers. The different varieties allow for a smooth ride. When mowing, you do not easily get tired because different mowers offer comfort suitable to each ride.
Most tractor mowers have Suspension Comfort System (SCS), which provides the mower user with improved comfort.
Simplicity Zero turns have different types of suspension. These are pivoting front axle, SCS, and fully independent suspension. They offer comfort, which in turn makes it easy to increase mowing speed.
- Unique free-floating deck
Simplicity mowers are the only mowers with a free-floating deck that helps create stripes when mowing lawns. It is one of the best features in the mowing industry.
- The efficiency of the floating deck
The Free Floating Deck uses a roller to provide support to the back of the deck. It works well such that when pressure is applied to the roller, the mower produces an incredible cut, especially in cold weather.
- Deck rollers in zero turns
The roller on the back of a zero turn offers an amazing cut compared to other zero turns in the market.
