NFL stars in latest campaign for Sleep Number | shots (2024)

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NFL stars Justin Jefferson and Ja’Marr Chase featured in the latest Sleep Next Level, Perform Next Levelcampaign for Sleep Number, created by 72andSunny.

by shots Newson 16th August 2023

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NFL superstar wide receivers Justin Jefferson and Ja’Marr Chase take their on-field rivalry to a whole new level in the latest campaign for Sleep Number, the wellness technology company, which builds on the brand’s ‘Sleep Next Level’ campaign and showcases the next-gen Sleep Number smart bed’s sleep benefits and key features.

Both 72andSunny and Sleep Number are NFL partners. 72andSunny won the NFL agency of record account in 2019 and has delivered highly acclaimed campaigns for key moments, including the last five Super Bowls. Sleep Number has been the Official Sleep + Wellness Partner of the NFL since 2018, and 80% of NFL players have a Sleep Number smart bed. The company also has multiple club partnerships, including with the Minnesota Vikings and Cincinnati Bengals.

Three films by global creative agency 72andSunny, Sleep Number’s strategic and creative partner, demonstrate how the Sleep Number next gen smart bed is a secret superpower for next-level performance, enhancing the quality of sleep and reinforcing why the vast majority of NFL players choose to sleep on a Sleep Number smart bed.

In the Temp (Cooler Than Justin) film, Justin and Ja’marr talk about the smart bed’s temperature control benefits. In the Always Making Movesfilm, Justin and Ja’Marr highlight how the Sleep Number smart bed boosts recovery by effortlessly adjusting to any movement the players make.

A final, third film titled I Sleep Betteropens with Justin asserting that his Sleep Number smart bed is so smart “that it makes me better than Ja’Marr.” Cut to Ja’Marr looking at the camera skeptically and saying “Whaa?,” before playfully responding that his Sleep Number smart bed makes him better than Justin.

The pair good-naturedly trade verbal blows: Justin boasts about his catches that others can only dream about, and Ja’Marr talks about his running routes that keeps others up at night, as their rival SleepIQ scores are displayed. The two will face each other this upcoming December in a Vikings vs Bengals game in Cincinnati.

In all three spots, viewers are reminded that 80% of NFL players choose to sleep on a Sleep Number smart bed. Why? “Sleep Next Level. Perform Next Level”, the ads conclude.

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Kevin Brown, CMO of Sleep Number, said: “This newest instalment of the ‘Sleep Next Level’ campaign highlights two superstars who realise their full potential with the help of their Sleep Number next-gen smart beds. Like most of us, these two started as everyday athletes, growing up together, playing at LSU together, and went to the top of their game with the help of their smart beds. Individualised sleep allows them to perform next level, as it does for all of our smart sleepers, including 80% of players in the NFL.”

Geno Burmester, Creative Director, 72andSunny The fact that 80% of NFL players choose the Sleep Number smart bed is super compelling. We wanted to show how this smart bed is actually a key training tool for these NFL stars. Our director, Ryan Booth did an incredible job connecting sleep to on-field performance by capturing the Sleep Number smart bed through a dynamic lens that mimicked the movement of these world class athletes. Justin and Ja’Marr were a joy to work with and can’t wait to see how they Sleep Next Level. Perform Next Level this season.

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NFL stars in latest campaign for Sleep Number | shots (2024)

FAQs

NFL stars in latest campaign for Sleep Number | shots? ›

This professional campaign titled 'Perform Next Level With Justin Jefferson

Justin Jefferson
Justin Jamal Jefferson (born June 16, 1999) is an American football wide receiver for the Minnesota Vikings of the National Football League (NFL).
https://en.wikipedia.org › wiki › Justin_Jefferson
and Ja'Marr Chase' was published in United States in September, 2023. It was created for the brand: Sleep Number
Sleep Number
Sleep Number is an American manufacturer that makes the Sleep Number and Comfortaire beds, foundations and bedding accessories. The company is based in Minneapolis, Minnesota. In addition to its Minnesota headquarters, Sleep Number has manufacturing and distribution facilities in South Carolina and Utah.
https://en.wikipedia.org › wiki › Sleep_Number
, . This Film medium campaign is related to the Household Products industry and contains 1 media asset.

Who are the NFL players on the Sleep Number commercial? ›

NFL superstar wide receivers Justin Jefferson and Ja'Marr Chase take their on-field rivalry to a whole new level in the latest campaign for Sleep Number, the wellness technology company, which builds on the brand's 'Sleep Next Level' campaign and showcases the next gen Sleep Number smart bed's sleep benefits and key ...

How many NFL players use Sleep Number beds? ›

As the “Official Sleep + Wellness Partner of the NFL,” over 80% of NFL players have a Sleep Number smart bed*; Sleep Number smart sleepers get 28 minutes more restful sleep per night**.

Who are the actors in the Sleep Number ad? ›

The new campaign is running exclusively in the U.S. and features award-winning actress, producer, entrepreneur and New York Times best-selling author Gabrielle Union, and her husband, former NBA star and Basketball Hall of Fame inductee Dwyane Wade, who share that the secret to unlocking a more impressive you: it ...

Who are the endorsers of Sleep Number? ›

Sleep Number Launches “Sleep Next Level” Campaign, Starring Gabrielle Union and Dwyane Wade. MINNEAPOLIS--(BUSINESS WIRE)-- Today, Sleep Number Corporation (Nasdaq: SNBR), a wellness technology leader, kicked off its “Sleep Next Level™” brand positioning campaign, featuring Gabrielle Union and Dwyane Wade.

Who is the girl in the new NFL commercial? ›

Diana Flores, star of the NFL's Super Bowl ad, on making change for women in sports. By Diana Flores. Published on September 29, 2023.

What bed do most NFL players use? ›

Individualised sleep allows them to perform next level, as it does for all of our smart sleepers - including 80% of players in the NFL.” Geno Burmester, creative director, 72andSunny, The fact that 80% of NFL players choose the Sleep Number smart bed is super compelling.

Is Sleep Number in trouble? ›

Stocks . USA . Sleep Number's likelihood of distress is below 50% at this time. It has small risk of experiencing financial distress in the next few years.

What is the most used number on a Sleep Number bed? ›

Most Common Sleep Number

With 0 being the softest bed and 100 being the firmest. The representative said that, while the Sleep Number is really based on personal preference and what is most comfortable for each person, the 35-45 range gives great support and pressure relief for most.

What is the life of a Sleep Number bed? ›

Ordinary mattresses tend to need replacing every 8-10 years, but the Sleep Number® smart bed is designed to last 15 years or more. Sleep with confidence, as any warranted repair or replacement is also fully covered the first year, then prorated based on your purchase date.

Who is the female model in the Sleep Number commercial? ›

Gabrielle Union and Dwyane Wade recently fell in love with the Sleep Number smart bed after sleeping on one while traveling, and we knew they were the right fit for the Sleep Number brand. They are not only ambitious when it comes to professional achievement but are also champions of personal growth and health.

Who is the Sleep Number couple? ›

Actress Gabrielle Union and her former footballer husband Dwyane Wade star in this streamlined commercial for Sleep Number.

What was the previous name of Sleep Number? ›

In November 2017, Select Comfort Corporation changed their corporate name to Sleep Number Corporation.

Who is Sleep Number biggest competitor? ›

Option 1: Non-Adjustable Mattresses
RankSleep Number AlternativesRead Review
1SaatvaRead Review
2WinkbedRead Review
3Nest Bedding SparrowRead Review
4Helix LuxeRead Review
May 13, 2024

Why is my Sleep Number so uncomfortable? ›

Your Sleep Number setting is impacted by your preferences and factors including body weight, sleep position and the volume of air in the mattress while you are in bed. We recommend adjusting your Sleep Number setting if you've experienced any changes that impact the feel of your bed.

How much should I pay for a Sleep Number bed? ›

The Classic Series contains the brand's most affordable beds, ranging from about $1,000 to $2,500 for a new queen mattress. The Performance Series is designed to focus on pressure relief. Expect to pay between $2,700 and $3,200 for a queen-size bed in the Performance line.

Who are the football players in the Head and Shoulders commercial? ›

Polamalu and Patrick Mahomes have great chemistry in Head & Shoulders commercials, showing their charisma off the football field.

Did Jefferson and Chase play together? ›

Quarterback Joe Burrow and wide receivers Ja'Marr Chase and Justin Jefferson were a national championship-winning trio at LSU. In the NFL, Burrow and Chase remain teammates with the Bengals. Jefferson admits he's a little jealous that the two of them get to keep playing together.

Who is the NFL sleep sponsor? ›

Sleep Number is the official sleep and wellness partner of the NFL, and has participated in the Super Bowl since 2018. The debut event in 2018 included the biggest VR football game ever created.

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